Performance model
Pay for qualified booked calls — not marketing busywork.
Goliath is a performance-based growth team for media companies. You are not buying hours, software, or a generic retainer. You are investing in qualified sales opportunities that land on your calendar.
Scope your model on a call$250/qualified lead · $1,000 start covers first 4 · Full breakdown below
The difference
Not a retainer. Not random marketing activity.
Traditional agencies sell time. Goliath offers a connected team aligned to booked opportunities.
Traditional agency model
- Monthly retainers
- Paying for activity and hours
- Unclear deliverables
- Hard-to-measure value
- Lots of meetings and revisions
- No direct link to booked opportunities
Goliath performance model
- Performance-based structure
- Qualified booked sales calls
- Clear lead criteria agreed upfront
- Paid ads → landing pages → booking
- Qualification before your calendar
- Billing tied to qualified opportunities
Transparent pricing
The numbers — published, not hidden behind a call.
One start deposit. One per-lead rate. You fund ad spend. Nothing else.
Goliath service fee
$250 per qualified booked call — after your first four are covered.
One start deposit. One per-lead rate. You fund ad spend. No retainer. No hidden fees.
One-time deposit that fully covers your first 4 qualified booked calls ($250 each). Commitment on both sides — not an extra fee on top of those leads.
Same rate, every qualified booked call that meets criteria agreed before launch. No tiers. No surprises.
What the per-lead fee includes
- Paid ad creative and campaign management
- Qualification-focused landing pages
- Calendar booking flow
- Lead notifications
- Ongoing optimization
What you pay separately
- Ad spend (you pay platforms directly in your accounts)
- Sales calls and closing (your team)
Example — first month, 8 qualified booked calls
The $1,000 deposit equals $1,000 in lead value — you are not double-charged for your first four.
The team
How the model works — end to end.
One connected growth process from offer to billing — not a list of disconnected tasks.
Clear offer & target customer
You have a media offer and buyer we can aim at.
Creative & funnel build
Goliath builds ad creative and qualification-focused pages.
Paid ads go live
Prospects from the feeds your buyers actually use.
Qualification questions
Budget, fit, and intent screened on the page.
Booked on your calendar
Qualified prospects pick a time — unqualified never book.
Lead notification
You get a ping when a fit call lands.
Track qualified calls
Goliath tracks billable qualified booked opportunities.
Performance billing
Billing based on agreed qualified booked calls — not busywork.
Fair & specific
What counts as a qualified booked call.
Not every lead is billable. Criteria are agreed before launch so both sides know exactly what qualifies.
- Meets agreed qualification criteria (budget, role, fit)
- Books a confirmed time on your sales calendar
- Provides valid contact information
- No obvious disqualifying answers on the form
- Meets the agreed budget threshold
- Final qualification rules confirmed before launch
Shared accountability
What each side owns.
Goliath generates the opportunities. You close them.
What you are responsible for
Ad spend
You fund campaigns in your accounts — min $50/day ($1,500/mo); we recommend $100/day ($3,000/mo).
Clear offer
Something specific you sell and can close on a call.
Brand assets
Footage, logos, access — raw material for creative.
Show up & close
Your team takes calls and follows up with fit buyers.
Lead feedback
Tell us what qualified looks like in practice.
Invoices on time
Performance billing only works with a reliable partner.
What Goliath handles
Ad creative direction
Video, reels, static — produced and tested.
Paid campaign setup
Media buying across the channels that fit.
Landing pages & funnel
Pages built to qualify, not just capture.
Qualification flow
Questions that filter before booking.
Calendar booking
Fit buyers schedule straight onto your calendar.
Lead notifications
Know the moment a qualified call books.
Monitoring & optimization
Weekly iteration on creative and targeting.
Qualified call tracking
Transparent tracking against agreed criteria.
Built for media
Why this model works for media companies.
You understand attention. We connect it to qualified sales conversations — with creative, traffic, and qualification in one loop.
- You already have attention — audience, content, reach.
- Goliath turns that attention into qualified conversations, not random leads.
- Low-fit prospects are filtered before they waste sales time.
- Creative, paid traffic, pages, qualification, and booking — one connected team.
- A clearer path from marketing spend to sales conversations you can close.
Eligibility
Minimum requirements.
Clear expectations — so the right companies move forward and poor fits self-select out.
- Media company, agency, studio, production co., or podcast/media business
- Clear offer you can explain in one sentence
- Ability to handle and close inbound sales calls
- Willingness to invest in paid ads ($1,500/month minimum; $3,000/month recommended)
- Can provide assets and access quickly
- Open to feedback and weekly optimization
- Want qualified booked calls — not vague marketing help
After you know the price
The strategy call is for fit — not to reveal the cost.
Pricing is public. The call confirms whether your offer, market, and sales process are right for the model — and locks qualification rules before launch.
- Whether your offer and market are a fit
- Qualification criteria that make sense for your sales process
- Ad budget and launch timeline
- Assets and access needed to go live
- Expected volume and sales capacity
- Edge cases for billing (no-shows, disqualifiers)
In one view
The Goliath performance model
- Performance-based — qualified booked sales calls
- You pay ad spend; our team runs the work
- Qualification criteria locked before launch
- Billing tied to qualified booked opportunities
- Best for media companies with a clear offer and closers
$250/qualified lead after your first 4 · You fund ad spend · See pricing breakdown
Book a strategy callQuestions
How the model works — answered.
$1,000 to get started — that deposit fully covers your first 4 qualified booked calls ($250 each). After that, $250 per qualified booked call. No retainer. No other fees. Ad spend is separate.
No. The model is the start deposit plus $250 per qualified booked call after your first four. No monthly retainer for hours, meetings, or vague deliverables.
A prospect who meets the qualification criteria we agree on before launch, books a confirmed time on your calendar, and provides valid contact information — screened before they reach you, not after.
No. You pay for qualified booked opportunities per your agreed criteria — not every form fill, click, or unqualified inquiry.
You do, in your ad accounts. Goliath builds and runs campaigns; you retain ownership and control. Minimum $50/day (≈ $1,500/month). We recommend $100/day (≈ $3,000/month) for meaningful test volume.
Show-rate is part of what we optimize — confirmations, reminders, and qualification that sets expectations. Billing rules for no-shows are defined in your agreement before launch.
Leads that fail qualification never book on your calendar. If edge cases come up, we use the criteria agreed before launch — fair, documented, and discussed upfront.
Through the booking flow, lead notifications, and agreed tracking — so both sides see what landed on your calendar and what met the qualification bar.
To confirm fit — your offer, market, sales process, and qualification criteria — not to discover the price. We tell you honestly if the performance model makes sense for your company.
A clear offer, target customer, sales process, ad budget, brand assets, and signed-off qualification criteria. We build ads, pages, and booking flow; you show up ready to close.
Next step
Serious about booked calls? Let's see if the model fits.
If you are a media company with a clear offer and a team that can close — and you want performance-based pipeline, not another retainer — the next step is simple.
Book a strategy call