Performance model
Pay for qualified booked calls — not marketing busywork.
Goliath is a performance-based growth team for media companies. You are not buying hours, software, or a generic retainer. You are investing in qualified sales opportunities that land on your calendar.
Scope your model on a callTerms confirmed on strategy call · No one-size-fits-all price menu
The difference
Not a retainer. Not random marketing activity.
Traditional agencies sell time. Goliath offers a connected team aligned to booked opportunities.
Traditional agency model
- Monthly retainers
- Paying for activity and hours
- Unclear deliverables
- Hard-to-measure value
- Lots of meetings and revisions
- No direct link to booked opportunities
Goliath performance model
- Performance-based structure
- Qualified booked sales calls
- Clear lead criteria agreed upfront
- Paid ads → landing pages → booking
- Qualification before your calendar
- Billing tied to qualified opportunities
The team
How the model works — end to end.
One connected growth process from offer to billing — not a list of disconnected tasks.
Clear offer & target customer
You have a media offer and buyer we can aim at.
Creative & funnel build
Goliath builds ad creative and qualification-focused pages.
Paid ads go live
Prospects from the feeds your buyers actually use.
Qualification questions
Budget, fit, and intent screened on the page.
Booked on your calendar
Qualified prospects pick a time — unqualified never book.
Lead notification
You get a ping when a fit call lands.
Track qualified calls
Goliath tracks billable qualified booked opportunities.
Performance billing
Billing based on agreed qualified booked calls — not busywork.
Fair & specific
What counts as a qualified booked call.
Not every lead is billable. Criteria are agreed before launch so both sides know exactly what qualifies.
- Meets agreed qualification criteria (budget, role, fit)
- Books a confirmed time on your sales calendar
- Provides valid contact information
- No obvious disqualifying answers on the form
- Meets the agreed budget threshold
- Final qualification rules confirmed before launch
Shared accountability
What each side owns.
Goliath generates the opportunities. You close them.
What you are responsible for
Ad spend
You fund campaigns in your accounts — we manage and optimize.
Clear offer
Something specific you sell and can close on a call.
Brand assets
Footage, logos, access — raw material for creative.
Show up & close
Your team takes calls and follows up with fit buyers.
Lead feedback
Tell us what qualified looks like in practice.
Invoices on time
Performance billing only works with a reliable partner.
What Goliath handles
Ad creative direction
Video, reels, static — produced and tested.
Paid campaign setup
Media buying across the channels that fit.
Landing pages & funnel
Pages built to qualify, not just capture.
Qualification flow
Questions that filter before booking.
Calendar booking
Fit buyers schedule straight onto your calendar.
Lead notifications
Know the moment a qualified call books.
Monitoring & optimization
Weekly iteration on creative and targeting.
Qualified call tracking
Transparent tracking against agreed criteria.
Built for media
Why this model works for media companies.
You understand attention. We connect it to qualified sales conversations — with creative, traffic, and qualification in one loop.
- You already have attention — audience, content, reach.
- Goliath turns that attention into qualified conversations, not random leads.
- Low-fit prospects are filtered before they waste sales time.
- Creative, paid traffic, pages, qualification, and booking — one connected team.
- A clearer path from marketing spend to sales conversations you can close.
Eligibility
Minimum requirements.
Clear expectations — so the right companies move forward and poor fits self-select out.
- Media company, agency, studio, production co., or podcast/media business
- Clear offer you can explain in one sentence
- Ability to handle and close inbound sales calls
- Willingness to invest in paid ads ($3,000+/month typical)
- Can provide assets and access quickly
- Open to feedback and weekly optimization
- Want qualified booked calls — not vague marketing help
Why no public price list
We still need a strategy call — and that is intentional.
Performance pricing is not a commodity. Before confirming terms, we need to understand your business — not hide pricing behind a sales tactic.
- Your offer and who it is for
- Target customer and sales process
- Monthly ad budget range
- Qualification criteria that make sense
- Market fit for booked-call generation
- Launch requirements and timeline
- Whether you can actually benefit from the model
In one view
The Goliath performance model
- Performance-based — qualified booked sales calls
- You pay ad spend; our team runs the work
- Qualification criteria locked before launch
- Billing tied to qualified booked opportunities
- Best for media companies with a clear offer and closers
Final terms depend on your offer, qualification criteria, sales process, and campaign setup — confirmed on the strategy call.
Book a strategy callQuestions
How the model works — answered.
No bloated retainer for hours, meetings, or vague deliverables. We use a performance-based structure tied to qualified, booked sales calls — scoped to your offer and qualification criteria on the strategy call.
A prospect who meets the qualification criteria we agree on before launch, books a confirmed time on your calendar, and provides valid contact information — screened before they reach you, not after.
No. You pay for qualified booked opportunities per your agreed criteria — not every form fill, click, or unqualified inquiry.
You do, in your ad accounts. Goliath builds and runs campaigns; you retain ownership and control of spend — typically at least $3,000/month to test with real volume.
Show-rate is part of what we optimize — confirmations, reminders, and qualification that sets expectations. Billing rules for no-shows are defined in your agreement before launch.
Leads that fail qualification never book on your calendar. If edge cases come up, we use the criteria agreed before launch — fair, documented, and discussed upfront.
Through the booking flow, lead notifications, and agreed tracking — so both sides see what landed on your calendar and what met the qualification bar.
Billing is tied to qualified booked opportunities per terms we confirm together — not random monthly invoices for activity you cannot measure.
A clear offer, target customer, sales process, ad budget, brand assets, and signed-off qualification criteria. We build ads, pages, and booking flow; you show up ready to close.
Book a strategy call. We review your offer, market, budget, and sales motion — and tell you honestly if the performance model makes sense for your company.
Next step
Serious about booked calls? Let's see if the model fits.
If you are a media company with a clear offer and a team that can close — and you want performance-based pipeline, not another retainer — the next step is simple.
Book a strategy call