About Goliath
Goliath is David and Daniel — built to turn attention into qualified sales conversations through paid ads, creative, qualification pages, and calendar booking. Not software. Not a generic agency. Two people who do the work.
Why we exist
Most media companies are excellent at creative work, content, production, or media services. Attention is not the problem. Turning that attention into qualified sales conversations is.
The team
We are not pretending to be a 50-person agency. You work directly with the people building your campaigns, answering in Slack, and running the work.
The name Goliath comes from the David and Goliath idea: taking on bigger competitors with conviction, moving fast, and helping clients win even when they are not the largest player in the market. It is not religious branding — it is a mindset about competing sharply and believing smaller teams can out-execute.
“We are young, AI-forward, and not interested in blending in with every other marketing agency. The work is performance. The relationship is human.”
Co-founder · Marketing & growth
David started Goliath because media companies deserve more than another retainer and a monthly PDF. He takes strategy calls, builds the campaigns, and runs the actual marketing — for Goliath and for clients.
Co-founder · Operations & client success
Daniel keeps clients informed, organized, and taken care of. If something needs a follow-up, an update, or a clear answer in Slack — that is his lane.
David and Daniel are co-founders with clear lanes — marketing and growth on one side, operations and client success on the other. No account managers in the middle. No handoffs to people you have never met.
What we believe
We sell qualified booked sales calls — not a pile of marketing tasks with no line to revenue.
Launch fast, then sharpen. Momentum matters, but sloppy work does not scale.
You should always know what is happening, what we need, and what comes next.
Media companies need one connected team — ads, pages, qualification, booking, feedback.
Impressions and clicks are noise unless they turn into fit buyers on your calendar.
We will tell you if the model is not a fit. That is how trust is built.
The best work feels collaborative, direct, and honest — not like another account number.
Templates and playbooks should accelerate great work — not replace thinking or care.
How we are different
The difference should be obvious in the first conversation.
Built for media
You already understand attention, storytelling, and offers. Goliath connects those strengths to a sales pipeline — qualified conversations, not random leads.
The relationship
We want clients who treat this like a serious growth partnership — not a side project and not a magic button.
Ads, creative, pages, qualification, booking path, optimization, tracking, Slack updates.
Offer clarity, brand assets, ad spend, sales follow-up, and honest feedback on lead quality.
Client experience
Clear. Fast. Organized. Personal. Focused on results — not scattered deliverables.
Direct updates — not buried in email threads.
Clear checklist for offer, assets, access, and criteria.
We tell you exactly what we need to launch.
You know when ads and pages go live.
Qualified opportunities with context — not raw form spam.
Call outcomes feed back to the team weekly.
Creative, targeting, and qualification improve over time.
Performance-based around qualified opportunities.
If you are a media company with a clear offer and sales follow-through, book a call. We will tell you honestly if we're a fit.
About FAQ
Goliath is a two-person team: David and Daniel, co-founders. David leads marketing, strategy calls, and campaign delivery. Daniel handles client success, Slack communication, operations, and finances. You work with both of us directly — not layers of account management.
The name comes from the David and Goliath idea: taking on bigger competitors with belief, speed, and a sharper approach. It is about helping clients win even when they are not the largest player in their market — not religious branding.
Media companies and media-adjacent businesses: agencies, production teams, creative studios, podcast and content companies, publishers, and creator-led service businesses with a clear offer and a sales process built around calls.
No. Goliath is a marketing team and service — paid ads, creative, landing pages, qualification, calendar booking, Slack communication, and optimization. AI and templates make the work faster; the relationship and results are human.
We focus on one outcome: qualified booked sales calls for media companies. Not broad retainers, not vanity metrics, not scattered deliverables. One small team with clear communication and performance-based billing.
Honesty, clarity, and follow-through. We tell you what we see, what we need from you, and what comes next. The best fits are collaborative — you bring offer clarity, assets, ad spend, and sales follow-up; we build and run the work.
A fast, organized onboarding, launch within roughly 7–11 days when assets are ready, Slack updates from Daniel, lead notifications, weekly optimization based on call feedback, and billing tied to qualified opportunities — not hours billed for busywork.
Next step
Goliath is a two-person, performance-focused team — human where it counts. Book a strategy call with David to see if there is a real fit.
Book a strategy call
