Kickoff begins
Agreement signed, onboarding opens, strategy aligned.
How it works
A clear team from paid attention to qualified booked calls.
Goliath builds and runs the full team — ads, creative, qualification pages, calendar booking, lead delivery, and optimization. You bring the offer, assets, ad spend, and sales team.
The full journey
One connected growth team — not disconnected tasks.
01Strategy & onboarding
02Creative & campaigns
03Landing page & qualify
04Calendar booking
05Lead delivery
06Feedback & optimize
07Performance billing
Step 01
Strategy and onboarding
Guided kickoff — we collect everything needed for a high-performance launch.
- Company & offer details
- Target customer profile
- Current sales process
- Calendar / booking access
- Ad account access
- Logos & brand assets
- Creative footage & samples
- Qualification criteria
- Notification preferences
Launch-ready inputs
Offer brief
Brand assets
Calendar access
Ad account
Step 02
Creative and campaign buildout
Creative studio meets performance marketing — hooks, reels, static, and structure pointed at booked calls.
- Ad concepts & hook angles
- Video / reel directions
- Still image ads
- Campaign structure
- Proof points from your work
- Offer positioning
- Creative testing plan
01"The mistake media brands make with paid ads…"4.1%
02"How we book qualified calls for publishers"3.7%
03"Your audience is huge. Your pipeline shouldn't be."3.2%
Step 03
Landing page and qualification flow
Traffic lands on a page built to qualify — not collect random form fills.
Hero + offer + proof
Qualification questions
Book a call CTA
What's your monthly marketing budget?
Under $10k / month
$10k – $50k / month
$50k+ / month
Budget, fit, and intent screened before booking opens.
Step 04
Calendar booking
Qualified prospects pick a time — the call lands on your calendar as a real sales opportunity.
1
Prospect completes qualification
2
Calendar opens
3
Call booked on your calendar
Sales call booked
VP Partnerships · Thu 2:00 PM
Step 05
Lead delivery and notifications
You know the moment a qualified call books — with context, not a mystery lead.
RT
Qualified call bookedJust now
Media agency · Head of Growth · Budget $25k+ · Wed 11:30 AM
Decision-makergoliath–your-company
You + Goliath team
✓
Goliath 11:42 AM
Qualified call booked — details in your notification. Budget confirmed. Ready for follow-up.
- Instant notification when a call books
- Qualification answers included
- Clear who should take the call
- Tracked against agreed criteria
Step 06
Feedback and optimization
We launch, monitor, and improve — an active partner, not a set-and-forget vendor.
Weekly optimization
- Did the lead show up?
- Were they truly qualified?
- What objections came up?
- Did they close or advance?
- What should change in ads or pages?
- What should change in qualification?
Client experience
The process creates real results
Once you understand the team, hear from a client who went through it.
~15 qualified leads in one month · early client result
Goose Media Group · client result
“Goliath Marketing got us over 100 leads within just a couple of weeks — and it more than paid for itself.”
Step 07
Billing based on qualified booked calls
Not random marketing activity. Qualified opportunities tracked against criteria agreed before launch.
- Criteria locked before go-live
- Qualified booked calls tracked transparently
- Performance-based — scoped on strategy call
Why it's different
Not just another marketing agency.
Generic agency
- Broad marketing support
- Random deliverables
- Unclear outcomes
- Endless revisions
- Hard to tie work to booked calls
Goliath team
- Focused booked-call team
- Media-specific creative
- Qualification-first funnel
- Direct calendar booking
- Lead feedback loop
- Performance-based model
Clear partnership
Your role vs. our role.
Goliath handles
- Creative direction & ad buildout
- Campaign setup & monitoring
- Landing page & qualification flow
- Booking path & notifications
- Optimization & qualified-call tracking
You handle
- Ad spend in your accounts
- Offer info & business context
- Access, assets & approvals
- Taking sales calls
- Follow-up & closing
- Lead quality feedback
Realistic launch path
First 30 days — how it typically unfolds.
Timelines depend on how fast you provide access and assets. No guaranteed promises — organized milestones.
Onboarding & access
We collect offer, assets, calendar, ad access, and qualification criteria.
Build ads & funnel
Creative, landing page, and booking flow built once inputs are in.
Launch approval
You review; we go live on your timeline.
Monitor signals
Delivery, early qualification data, first notifications.
Optimize
Review call outcomes, lead quality, and iterate weekly.
Process FAQ
How the team works — answered.
Most clients launch within about 7–11 days of kickoff once we have access, assets, and signed-off qualification criteria. Timeline depends on how quickly you provide what we need.
Offer details, target customer, sales process info, calendar access, ad account access, brand/creative assets, and agreed qualification criteria. We guide you through onboarding step by step.
Goliath does — concepts, hooks, video/reel ideas, and static. You supply brand assets and footage; we produce and test creative pointed at your booking flow.
Goliath builds the qualification-focused landing page and booking path. It is designed to filter for fit before anyone reaches your calendar.
Qualified prospects book directly on your calendar. You receive notifications (including Slack-style updates) with call details, qualification answers, and contact info.
Qualification criteria are agreed before launch — budget, role, fit, intent. Only prospects who pass screening can book. Rules are documented so both sides know what counts.
We typically work in a shared channel with your team for visibility, updates, and speed — not a black-box agency relationship.
We monitor delivery, review lead quality with you, and optimize creative, targeting, and qualification based on real call feedback — weekly, not set-and-forget.
We adjust ads, pages, and qualification questions based on your feedback — show-rate, objections, fit, and close rate all feed back to the team.
Your team. Goliath generates qualified booked opportunities; you show up, follow up, and close.
See it for your company
Ready to see how the team could work for you?
If you have a clear offer and want more qualified booked sales calls, book a strategy call. We will understand your business, assess fit, and map what Goliath would look like for your media company.
Book a strategy call