How it works
A clear team from paid attention to qualified booked calls.
Goliath builds and runs the full team — ads, creative, qualification pages, calendar booking, lead delivery, and optimization. You bring the offer, assets, ad spend, and sales team.
The full journey
One connected growth team — not disconnected tasks.
Seven stages, one pipeline — from kickoff to qualified calls on your calendar.
- 01Strategy & onboarding
- 02Creative & campaigns
- 03Landing page & qualify
- 04Calendar booking
- 05Lead delivery
- 06Feedback & optimize
- 07Performance billing
Strategy and onboarding
Guided kickoff — we collect everything needed for a high-performance launch.
- Company & offer details
- Target customer profile
- Current sales process
- Calendar / booking access
- Ad account access
- Logos & brand assets
- Creative footage & samples
- Qualification criteria
- Notification preferences
Launch-ready inputs
Creative and campaign buildout
Creative studio meets performance marketing — hooks, reels, static, and structure pointed at booked calls.
What we build
- Ad concepts & hook angles
- Video / reel directions
- Still image ads
- Campaign structure
- Proof points from your work
- Offer positioning
- Creative testing plan
Hook angles we test
Landing page and qualification flow
Traffic lands on a page built to qualify — not collect random form fills.
What prospects see
- Clear offer above the fold
- Proof and credibility blocks
- Budget and fit questions
- Intent screening before booking
- Calendar opens only when qualified
Qualification in action
What's your monthly marketing budget?
Calendar booking
Qualified prospects pick a time — the call lands on your calendar as a real sales opportunity.
What you get
- Qualified buyers only reach booking
- Times sync to your real calendar
- Prospect context included with the invite
- You see fit before the call happens
- No mystery form-fill leads
On your calendar
Lead delivery and notifications
You know the moment a qualified call books — with context, not a mystery lead.
What you receive
- Instant notification when a call books
- Qualification answers included
- Clear who should take the call
- Tracked against agreed criteria
Live delivery example
Feedback and optimization
We launch, monitor, and improve — an active partner, not a set-and-forget vendor.
How we partner after launch
- Weekly optimization rhythm
- Real call outcomes drive changes
- Creative and landing page iterations
- Qualification criteria refined over time
- Shared Slack-first communication
Questions we review together
- Did the lead show up?
- Were they truly qualified?
- What objections came up?
- Did they close or advance?
- What should change in ads or pages?
- What should change in qualification?
The process creates real results
Once you understand the team, hear from a client who closed their first retainer in five days.
Your testimonial video
Add your URL in lib/testimonial-video.ts
3 calls booked · $6K closed on $500 paid to Goliath
FP1 Visual · 5 days from launch to close
“I'm ecstatic. We started running ads last Wednesday and by Monday we'd already closed the client. Client value is six grand and I've only spent a total of $500.”
Billing based on qualified booked calls
$1,000 start covers your first 4 qualified leads. Then $250 per qualified booked call. You fund ad spend — min $50/day, we recommend $100/day.
How billing works
- Criteria locked before go-live
- First 4 qualified leads covered by deposit
- Qualified booked calls tracked transparently
- No retainer — published pricing, no hidden fees
- You fund ad spend in your accounts
Published pricing
Covers your first 4 qualified booked calls ($250 each)
Same rate for every qualified booked call that meets agreed criteria
FP1 Visual paid $500 to Goliath, booked 3 sales calls, and closed a $6K retainer in 5 days.
Read the FP1 Visual resultNot just another marketing agency.
Most agencies sell activity. Goliath is a focused team built to book qualified sales calls on your calendar — with clear pricing and a feedback loop tied to real call outcomes.
One clear outcome
Qualified booked sales calls — not reports, hours, or vanity metrics.
Built for media
Creative, funnels, and qualification designed for media companies.
Performance-based
Published per-lead pricing — not an open-ended monthly retainer.
Typical agency
Activity-focused
- Broad marketing support
- Random deliverables
- Unclear outcomes
- Endless revisions
- Hard to tie work to booked calls
Goliath
Outcome-focused
- Focused booked-call team
- Media-specific creative
- Qualification-first funnel
- Direct calendar booking
- Lead feedback loop
- Performance-based model
Your role vs. our role.
No gray area about who owns what. Goliath builds and optimizes the path to qualified booked calls — you fund spend, provide context, and close.
Goliath
Goliath handles
- Creative direction & ad buildout
- Campaign setup & monitoring
- Landing page & qualification flow
- Booking path & notifications
- Optimization & qualified-call tracking
Your team
You handle
- Ad spend in your accounts
- Offer info & business context
- Access, assets & approvals
- Taking sales calls
- Follow-up & closing
- Lead quality feedback
First 30 days — how it typically unfolds.
Timelines depend on how fast you provide access and assets. No guaranteed promises — organized milestones you can plan around.
Phase 1 — Get ready
- Day 0
Kickoff begins
Agreement signed, onboarding opens, strategy aligned.
- Day 0–2
Onboarding & access
We collect offer, assets, calendar, ad access, and qualification criteria.
- Day 3–7
Build ads & funnel
Creative, landing page, and booking flow built once inputs are in.
- Day 5–10
Launch approval
You review; we go live on your timeline.
Phase 2 — Go live & improve
- First 3–5 days live
Monitor signals
Delivery, early qualification data, first notifications.
- Weeks 2–4
Optimize
Review call outcomes, lead quality, and iterate weekly.
Process FAQ
How the team works — answered.
Most clients launch within about 7–11 days of kickoff once we have access, assets, and signed-off qualification criteria. Timeline depends on how quickly you provide what we need.
Offer details, target customer, sales process info, calendar access, ad account access, brand/creative assets, and agreed qualification criteria. We guide you through onboarding step by step.
Goliath does — concepts, hooks, video/reel ideas, and static. You supply brand assets and footage; we produce and test creative pointed at your booking flow.
Goliath builds the qualification-focused landing page and booking path. It is designed to filter for fit before anyone reaches your calendar.
Qualified prospects book directly on your calendar. You receive notifications (including Slack-style updates) with call details, qualification answers, and contact info.
Qualification criteria are agreed before launch — budget, role, fit, intent. Only prospects who pass screening can book. Rules are documented so both sides know what counts.
We typically work in a shared channel with your team for visibility, updates, and speed — not a black-box agency relationship.
We monitor delivery, review lead quality with you, and optimize creative, targeting, and qualification based on real call feedback — weekly, not set-and-forget.
We adjust ads, pages, and qualification questions based on your feedback — show-rate, objections, fit, and close rate all feed back to the team.
Your team. Goliath generates qualified booked opportunities; you show up, follow up, and close.
See it for your company
Ready to see how the team could work for you?
If you have a clear offer and want more qualified booked sales calls, book a strategy call. We will understand your business, assess fit, and map what Goliath would look like for your media company.
Book a strategy call