FAQ
Answers before you book a call
Considering Goliath? This page covers how the model works, who it is for, what you are responsible for, how qualified booked calls are defined, and what happens next — direct answers, no support-center fluff.
General
General
What Goliath is — and what it is not.
Goliath helps media companies generate qualified booked sales calls using paid ads, templated ad creative, qualification-focused landing pages, calendar booking, Slack communication, and performance-based lead delivery. Our team builds and runs the work — you bring the offer, ad spend, and sales follow-up.
No. Goliath is not a self-serve app or SaaS product. It is a founder-led performance marketing team — not software you log into. AI and templates make the work faster — the relationship and results are human.
Not exactly. Most agencies sell broad marketing activity, retainers, and reports. Goliath is focused on one outcome: qualified booked sales calls for media companies, using a repeatable team playbook and performance-based billing.
Goliath combines media-focused creative, paid ads, qualification pages, calendar booking, lead notifications, and client feedback into one connected team. The goal is qualified booked opportunities — not vague deliverables or vanity metrics.
Who We Help
Who We Help
Fit matters. We are selective on purpose.
Media companies and media-related businesses: media agencies, video production companies, creative studios, podcast and media businesses, content companies, publishers, and creator-led service businesses with a clear offer and sales process built around calls.
Media companies are the primary focus. Some adjacent businesses may fit if they have a clear offer, a defined target customer, meaningful ad budget, and a real need for qualified booked sales calls.
Yes — when they have a clear service offer, a target buyer who can afford them, and the ability to handle inbound sales conversations consistently.
Yes, when the business has a real monetized offer (production, sponsorship, audience services, etc.) and can benefit from qualified sales conversations. Goliath is not built for hobby podcasters who need broad, cheap marketing help.
Yes, if the studio sells a service with enough value to justify paid acquisition and booked sales calls — branding, production, design, content, or related creative services.
Businesses without a clear offer, no ad budget, no sales process, no ability to handle inbound calls, or companies looking for the cheapest possible broad marketing help are usually not a fit. We will tell you quickly on the strategy call.
How It Works
How It Works
Our team, from offer clarity to optimization.
We learn your offer and target customer, build or adapt ad creative, send traffic to a qualification-focused landing page, filter prospects through agreed questions, route qualified prospects to book on your calendar, deliver lead notifications, and optimize based on your feedback and call outcomes.
Onboarding opens: access and assets are collected, the campaign and funnel are built, you review or approve launch, ads go live, qualified leads are delivered, feedback is collected, and weekly optimization begins.
Yes. Goliath builds or deploys a qualification-focused landing page and booking path designed to turn paid traffic into qualified booked calls — not generic lead capture.
Yes. Goliath creates or adapts ad creative using repeatable formats, campaign angles, your assets, and your offer positioning. You can supply brand footage and proof; we handle production direction and buildout.
Qualified prospects book directly on your calendar. Lead details and context are delivered through the agreed process — typically Slack notifications plus calendar events.
Goliath strongly prefers Slack for client communication. It keeps onboarding, launch updates, lead notifications, feedback, and optimization organized in one place — not buried in email threads.
Qualified Leads
Qualified Leads
What “qualified” means — and what it does not.
A prospect who meets the agreed qualification criteria and books a confirmed time on your sales calendar. The exact rules — budget, fit, role, intent — are defined and confirmed before launch.
No. Random form fills, unqualified submissions, or prospects who do not meet agreed criteria do not automatically count. Qualification rules exist for a reason.
Criteria vary by client but often include budget range, business type, need, timeline, decision-maker role, geography, fit for your offer, valid contact information, and completion of the booking step.
Yes. Qualification should reflect your ideal buyer and sales motion. We align on criteria during onboarding before anything goes live.
Flag it through the feedback process. If a lead does not meet agreed criteria, it should be reviewed against the rules we confirmed at launch — not guessed after the fact.
No-show, cancellation, and reschedule treatment depends on the final client agreement — confirmed before launch. Show-rate is something we optimize through qualification, reminders, and funnel design, but exact billing rules are agreed upfront.
Pricing / Performance Model
Pricing / Performance Model
Performance-based — not vague retainers.
Goliath uses a performance-based model where billing is tied to qualified booked sales opportunities, not broad marketing activity. Exact terms depend on your offer, sales process, qualification criteria, and fit — confirmed on the strategy call.
The model is designed to avoid traditional vague retainers for activity you cannot tie to revenue. Billing is scoped to qualified booked calls per agreed criteria. Any specific structure is confirmed during the sales process.
Yes. Ad spend runs in your accounts (or accounts you control). Goliath does not front your advertising budget.
You should be willing and able to invest meaningfully in paid acquisition — typically at least $3,000/month on ads, depending on market and offer. Exact expectations are discussed on the strategy call.
Because the model depends on your offer, market, sales process, qualification criteria, ad budget, and ability to close calls. A call confirms whether our team is actually the right fit — for both sides.
The model is built around qualified booked calls, not unqualified lead volume. Final rules for what counts are agreed before launch — not improvised month to month.
Client Responsibilities
Client Responsibilities
What we need from you to make the team effective.
Offer details, target customer profile, ad account access, calendar/booking access, brand assets (logos, fonts, colors, proof), qualification criteria, and a point of contact for feedback. The onboarding checklist is explicit — no guessing.
You do. Goliath generates qualified booked opportunities. Your team shows up, follows up, and closes. We do not replace your sales department.
Yes. Stronger assets mean stronger ads and pages: logos, brand guidelines, photos, video, testimonials, case studies, and examples of your work.
Yes. Feedback on lead quality, show rate, objections, and close outcomes is how the team improves week over week. Silence slows optimization.
Launch timing depends on how quickly required access and assets arrive. Delays on your side delay build and launch — we are direct about that upfront.
Ready for the next step?
If your main questions are answered, book a fit call.
We will review your offer, sales motion, and whether a booked-call team makes sense — no pressure, no vague pitch deck.
Launch + Timeline
Launch + Timeline
Speed with structure — not chaos.
Most clients target launch within about 7–11 days of kickoff once onboarding inputs are complete. Timing varies based on how fast you provide access, assets, and approvals.
We confirm offer, target customer, sales process, calendar setup, ad account access, brand assets, qualification criteria, billing alignment, and lead notification preferences — usually through Slack and a structured checklist.
Yes. You review the launch setup through a launch call or async approval, depending on what the engagement needs. Nothing goes live without alignment on the critical pieces.
Goliath monitors delivery, checks the booking flow, reviews early lead quality, collects your feedback, and begins optimization — creative, targeting, and qualification.
Continuously based on data and feedback — with structured weekly review of lead quality, show rates, and call outcomes. The goal is sharper qualified booked calls over time, not set-and-forget ads.
Sales Calls + Follow-Up
Sales Calls + Follow-Up
Opportunity is only half the equation.
You receive the booking with context. Your team prepares, shows up on time, runs the sales conversation professionally, and follows up. Goliath does not attend your sales calls.
No. We generate qualified booked opportunities. Closing is your responsibility — offer strength, sales skill, and follow-through determine revenue.
Critical. Qualified booked calls create opportunity; your follow-up, process, and closing ability turn opportunity into revenue. Weak follow-up wastes a strong pipeline.
We can help improve lead quality and targeting through feedback, but you need a credible offer and sales motion. If the offer or process is not ready, we will say so — sometimes the right answer is fix sales before scaling ads.
Results + Expectations
Results + Expectations
Honest expectations — no hype guarantees.
No responsible partner guarantees exact outcomes. Results depend on offer quality, ad spend, market fit, sales process, follow-up speed, creative performance, funnel quality, and optimization — all of which vary by client.
We track what matters: ad spend, cost per lead, cost per qualified lead, booked calls, show rate, close rate (from your feedback), lead quality scores, and qualitative notes from your sales team.
After launch, early leads often appear within the first days live — but volume and quality depend on spend, market, offer, and creative. We move fast while monitoring quality, not just volume.
Qualified booked opportunities first. Volume without qualification wastes your sales team's time and your ad budget.
No. It works best when you have a clear offer, defined target customer, meaningful ad budget, and the ability to take and close inbound sales calls. We decline poor fits.
Booking a Call
Booking a Call
The right next step if you are serious.
Decision-makers or growth leads at media companies, agencies, production teams, creative studios, podcast/media businesses, or content companies with a clear offer and interest in qualified booked sales calls.
Be ready to discuss your offer, target customer, current lead flow, sales process, monthly ad budget appetite, and growth goals. Honesty saves everyone time.
No. It is a fit call. If Goliath can help, we outline next steps. If not, you should know quickly — we would rather decline than force a bad engagement.
You receive calendar confirmation. We review your company before the call, then use the time to understand fit, qualification needs, and whether a booked-call team makes sense for your situation.
Next step
Media company with a clear offer? Let's see if we're a fit.
If you want more qualified booked sales calls through a focused performance team, book a strategy call. It is a fit conversation — not a pressure close.
Book a strategy call